This is a series of short videos from industry experts, and they discuss the 3 ads they love but had nothing to do with!
They are worth a watch over a coffee at home and there are loads more you can click on down the right hand side.
Here is the link: Thinkbox Main Hub
All the best,
Mark
This print advert is clever, and has multiple layers to it, not unlike an ice cream!
What do you think of this ad - is it effective? How do you know?
Who is this advert aimed at?
What can you say about the construction of the ad?
What could you say about the brand Haagen-Dazs? Who are their competitors?
I look forward to your thoughts in the comments section, and we will revisit them in one of the Advertising classes.
Hello, everybody, and welcome to our class blog.
I thought this would be a good way to start the blog off by asking that question - what is advertising? I will answer this question in the very early stages of my teaching, and each week we will look at various adverts and break them down in a systematic way to help the analytical process.
So, what do you think Advertising is? Please have a go in the comments section below, and don't be afraid to jot something down. Learning should be open to question and discussion, after all.
All the best,
Mark
